FOR IMMEDIATE RELEASE
Independent Artist Colt Shepherd Launches 24-Video TikTok Civic Campaign — Using His Own Country-Rock Anthem as the Soundtrack
"Be Less Like Trump. Be More Like Talarico." Campaign Debuts This Week at @colt.shepherd.music
Nashville, TN — June 2026 — Independent country-rock artist Colt Shepherd is launching a 24-video TikTok civic character campaign this week — using his original anthem "It's Time to Unite" as the soundtrack for a documented comparison of public leadership behaviors drawing attention from across the political spectrum.
The campaign — titled "Be Less Like Trump. Be More Like Talarico." — pairs 24 documented public behaviors of former President Donald Trump with contrasting behaviors of Texas state representative and U.S. Senate candidate James Talarico. Each video is grounded in publicly verifiable sources and framed as civic commentary, not partisan attack. The full series launches at @colt.shepherd.music on TikTok.
"The noise on both sides has convinced people they are enemies," said Shepherd. "They are not. They are neighbors. This campaign — and this song — are about remembering that."
The campaign's structure reflects the song's message directly. Each video opens with a unity sequence — We are neighbors. We all bleed the same. Together we stand. Divided we fall. — before presenting the side-by-side leadership comparison. Shepherd's original anthem plays throughout, connecting the civic message to the music in real time.
The song itself, released November 24, 2025, sits at the intersection of classic country storytelling and modern rock energy — drawing comparisons to the raw, soulful power of Chris Stapleton. Available now on all major streaming platforms including Spotify, Apple Music, and YouTube Music, "It's Time to Unite" tackles political and social division head-on — delivering its message not with anger, but with an urgent, anthemic call to remember what connects us all.
"Left side, right side, we're all the same" — the chorus hits like a stadium chant, built for radio, playlists, and arenas alike. With a driving tempo that defies its weighty subject matter, the single is designed to move both the feet and the soul.
"It's Time to Unite" is the opening chapter of what Colt Shepherd promises will be a body of work centered on human connection, shared stories, and the belief that music is still one of the few things that can bring us together. Shepherd is currently at work on new material expected later in 2026.
The track is also available for licensing — including sync, broadcast, and non-profit use — at itstimetounite.com.
Single Details
Artist: Colt Shepherd
Title: It's Time to Unite
Release Date: November 24, 2025
UPC: 199900183705
Runtime: 4:46
Genre: Country / Modern Country
Mood: Uplifting · Hopeful · Driving · Anthemic
Sounds Like: Chris Stapleton
Campaign Details
Campaign Title: Be Less Like Trump. Be More Like Talarico.
Platform: TikTok — @colt.shepherd.music
Format: 24-video civic character series
Launch: June 2026
Campaign Site: itstimetounite.com
Streaming & More
Spotify: open.spotify.com/album/29HPPBNWwYe3OAbErMX6S3
Apple Music: music.apple.com/us/album/its-time-to-unite-single/1858372430
Official Site: itstimetounite.com
TikTok: @colt.shepherd.music
Instagram: @coltshepherdmusic
X: @ColtTunes
For press inquiries: press@coltshepherd.com
Colt Shepherd is an independent country-rock artist based in Nashville, Tennessee. Driven by a belief that music has the power to bridge divides, Shepherd writes songs rooted in real human experience — honest, anthemic, and built to last. His debut single "It's Time to Unite" is available everywhere music is streamed, with new music expected later in 2026.
