License "It's Time to Unite"

At a time when division dominates every screen — 'It's Time to Unite' gives your project the sound of something better. A country-rock anthem built for the moment we are in. Flexible licensing for every budget. One contact. One agreement. Fast.

Tier 1 — Unity Grant | Free

For Non-Profits, Charities & Social Movements

We believe the message comes first. If your organization is dedicated to bringing people together, you may use "It's Time to Unite" at no charge.

Who qualifies:

501(c)(3) non-profit organizations
Community organizers and civic groups
Registered charities and humanitarian campaigns

Included:

Social media and promotional videos
Event recap and highlight reels
Non-commercial fundraising videos
Internal campaign use

Not included: Paid advertising, revenue-generating content, or any commercial application. Contact us if you're unsure whether your use qualifies.

Attribution required: "Music: 'It's Time to Unite' by Colt Shepherd — itstimetounite.com"

To apply: Email licensing@coltshepherd.com with your organization name and a brief description of your mission. High-quality audio files delivered within 48 business hours of approval.

Tier 2 — Education & Worship | Starting at $150

For Churches, Schools & Community Events

Bring the message of unity to your congregation, classroom, or community — with rights to perform and produce.

Perfect for: Church services, school assemblies, classroom projects, graduation and commencement videos, local sports montages, community event recaps, and live streams of the above.

Use and Price

Internal video / sync use only: $150 flat

Internal video / sync + live performance: $250 flat

Live stream add-on (either option): +$75

All Tier 2 licenses are valid for one year from date of purchase for the specified use.

For multi-campus, academic institution, or recurring event licensing, contact us for a custom quote.

This tier covers internal, non-commercial use only. If your content is monetized or sponsored, please see Tier 3.

Tier 3 — Commercial & Media Sync | Starting at $500

For Film, TV, Advertising, Brands & Broadcast

In a political and cultural moment defined by noise — your audience is hungry for something real. 'It's Time to Unite' answers that call with a modern country-rock sound and universal emotional appeal — built for moments that demand authenticity.

Perfect for: TV spots, film trailers, brand and cause-driven campaigns, social issue documentaries, sports broadcast montages, radio advertisements, graduation and commencement productions, and political cause advertising.

Use Case and Starting Range

Web / social ad — regional or limited run: $500 – $1,500

Web / social ad — national or extended run: $1,500 – $3,500

Radio advertisement: $750 – $2,500

TV spot — regional: $2,000 – $5,000

TV spot — national: $5,000 – $12,000+

Film trailer: $5,000 – $25,000+

Branded content / cause campaign: $1,500 – $6,000

Sports broadcast montage: $2,000 – $8,000

Political / cause advertising: $3,000 – $10,000+

Documentary / long-form: Quote upon request

Exclusive license (any medium): Quote upon request

All pricing is for non-exclusive rights unless otherwise specified. Rates vary based on territory, media type, duration of use, and audience reach. Formal quote returned within 48 business hours.

Political & cause advertising: We accept political and cause-related placements on a case-by-case basis at a premium rate. We reserve the right to decline placements that conflict with the spirit of the song.

Exclusive licensing: Available for time-limited, territory-specific, and medium-specific exclusivity. Terms negotiated per request.

Technical assets delivered within 24–48 hours of license execution:

Full Mix (WAV / AIFF)
Instrumental / Underscore Version
A Cappella / Vocal Stem
Full Stem Package (available upon request)

One-Stop Licensing

Most songs require you to separately clear publishing rights (sync license) and recording rights (master use license) — often from two different parties. With "It's Time to Unite," both rights are cleared in a single agreement through Colt Shepherd and Life's Journey Publishing. Faster approvals. Simpler paperwork. One contact.

Song Details

Title: It's Time to Unite

Artist: Colt Shepherd

Publisher: Life's Journey Publishing

PRO: BMI

IPI: 01258864802

Released: November 24, 2025

Duration: 4:46

Tempo: 84 BPM

Key: G Major / 9B (Camelot)

Genre: Country / Modern Country

Mood: Uplifting · Hopeful · Driving · Anthemic

Sounds Like: Chris Stapleton

Campaign: Be Less Like Trump. Be More Like Talarico. @colt.shepherd.music

Request a License

Ready to use the song? Fill out the form below or email licensing@coltshepherd.com. We confirm receipt within 24 hours and return a formal quote or approval within 48 business hours.